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Meet Mike Diehl, Owner & Founder

Vintage Classic Car Signs for Car Shows

Mike has 30+ years of experience in marketing, marketing communications, product management, graphic design and video production. He spent 37 years at Hewlett-Packard in Engineering Research & Development and Marketing for HP’s computer workstation products.

Growing up in Denver Colorado, Mike had a passion for auto mechanics, metal fabrication and 70’s muscle cars. He was all set to go to auto mechanics school before his high-school counselor encouraged him to take an electronics class. After some amount of hesitation, Mike decided to enroll in the electronics class and fell in love with it. Mike then went on to earn a Bachelor of Science Degree in Electrical Engineering from the University of Colorado, Boulder. He immediately went to work for Hewlett-Packard’s Workstation Computer division in Fort Collins, Colorado.

Mike’s passion for auto mechanics and muscle cars would take a 37-year hiatus until he retired from Hewlett-Packard in 2022. Following retirement, he began tutoring high-school students in math and science, buying old bicycles and fixing them up for resale. Some of these bikes would end up as part of his personal bike collection.

Mike’s retirement was off to a great start but there was something much more exciting waiting for him. Mike’s brother-in-law, who is an avid car collector, asked him if he could create car signs for his cars for use at car shows. Like a phoenix rising from the ashes, Mike’s love of auto mechanics, metal fabrication and muscle cars was reborn.

Creating these classic car signs enabled Mike to leverage his marketing and communications experience and combine this with his passion for classic cars. The world of classic cars opened wide for him, presenting a great opportunity to learn about these cars while leveraging his graphic design and marketing skills. Mike enjoys researching each car and discovering the story behind it and what makes each one special. These classic cars represent historical landmarks of the automotive industry’s technical achievements and one Mike wants to communicate to generations that follow.

Mike and his wife live in Fort Collins, Colorado where they enjoy the great Colorado mountains and he enjoys cycling whatever mountain put in front of him.

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